課程概述
本課程延伸「物質文化與人類學理論」的討論,將以當代社會的物質文化作為主要討論範疇。當代社會人類物質生活最大的變化,就是一般人日常生活的主要重心是有關物的消費而非生產。無論是自我或社群的行為模式、物質象徵、或認同表達,大多環繞著物的消費而進行。有關消費與人類社會文化關連的研究,也從1970年代以來,逐漸發展成為人類學研究的新興領域。

課程目標
本課程一方面希望讓同學理解人類學取向的消費研究發展脈絡,另一方面也希望透過消費的討論,讓同學更加瞭解當代社會文化的變遷和建構。主要議題將涵蓋:消費的定義;消費研究取向的轉變;資本主義與商品拜物教的概念;流行與消費的社會文化性;大眾消費與物質文化:全球化與在地化的角力;媒體與網路消費等議題。

課程要求
(一)、口頭報告與問題討論:修課同學,每堂課須唸完指定閱讀文章,進行口頭報告,並提出討論。(二)、期中報告:每位同學在本學期所討論的議題中,選擇一個主題進行議題分析和撰寫評論報告。5月14日交,約2500字。(三)、期末報告:每位同學在本學期所討論的議題中,選擇一個自己有興趣的主題,進行文獻和田野資料收集,並撰寫研究報告。6月18日交。
Office Hours

參考書目
1.Appadurai, Arjun 1984 The Social Life of Things: Commodities in Cultural
Perspective, Cambridge: Cambridge University Press.
1994 Anthropology of Consumption: a Transnational Perspective.Cambridge:
Cambridge University Press.

2.Braudel, Fernand 1974 Capitalism and Material Life, 1400-1800 / translated
from the French by Miriam Kochan. New York : Harper and Row.

3.Brewer, John & Porter, Roy 1993 Consumption and the World of Goods, London
& New York: Routledge.

4.Brewer, John & Frank Trentmann 2006 Consuming Cultures, Global
Perspectives: Historical Trajectories, Transnational Exchanges, Oxford &
New York: Berg.

5.Bruzzi, Stella & Gibson, Pamela Church eds. 2000 Fashion Cultures:
Theories, Explorations, and Analysis. London & NY: Routledge.

6.Carrier, James. 1995 Gifts and Commodities. London: Routledge.

7.Dirlik, Arif 1997 The Postcolonial Aura: Third World Criticism in the
Age of Global Capitalism. Boulder & Oxford: Westview Press.

8.Douglas, Mary & Isherwood, Baron 1979 The World of Goods. New York : Basic
Books.

9.Eicher, Joanne B., Sumberg Barbara, and Joanne B. Eicher 1999 World Fashion,
Ethnic, and National Dress. Oxford & Washington, D.C.: Berg.

10.Howes, David ed. 1996 Cross-cultural Consumption: Global Markets, Local
Realities, London & NY: Routledge.

11.McCracken, Grant 1988 Culture & Consumption, Bloomington: Indiana
University Press.

12.Miller, Danniel 1987 Material Culture and Mass Consumption. Oxford UK &
Cambridge USA: Blackwell.
1993(ed.) Unwrapping Christmas. Oxford: Oxford Univ. Press.
1995(ed.) Acknowledging Consumption. London: Routledge.
1997 Capitalism: An Ethnographic Approach. Oxford: Berg.
1998 A Theory of Shopping. Ithaca, NY: Cornell University Press.

13.Miller, Danniel & Slater, D. 2000 The Internet: An Ethnographic
Approach. London: Routledge.

14.Spyer, Patricia ed. 1997 Border Fetishisms. London: Routledge.

15.Tilley, Chris & et al. eds. 2006 Handbook of Material Culture. London:
Sage.

16.Zelizer, V. 1997 The Social Meaning of Money, Princetion, NJ: Princeton
University Press.

17.陳冠廷譯、Pasi Falk & Colin Campbell編 2003 血拼經驗,弘智。

18.陳坤宏 2005 消費文化理論,揚智。

19.劉維公 2006 風格社會,天下。

20.黃中憲譯、Kenneth Pomerang & Steven Topik著 2007 貿易打造的世界─社會、文
化、世界經濟,從1400年到現在,如果出版社。

21.黃振萍譯、Carl Gerth著 2007 製造中國:消費文化與民族國家的創建,北京大學出
版社。

22.詹姆斯‧華森(Watson, James L.)主編 2007 飲食全球化(Golden Arches East
McDonald’s in East Asia) ,早安財經文化。

23.羅剛、王中忱主編 2003 消費文化讀本,中國社會科學出版社。


評量方式 No. 項目 百分比 說明
1. 口頭報告與討論 20%
2. 期中報告 35%
3. 期末報告 45%

課程進度
週次 日期 單元主題
第1週 2/20 課程簡介
第2週 2/27 《消費與消費現象》 Miller, Danniel 1995 Consumption as Vanguard of History, in Acknowledging Consumption. London: Routledge, pp. 1-57. 羅剛 2003 前言:探索消費的斯芬克斯之謎,羅剛、王中忱主編,消費文化讀本,中國社會科學出版社。頁1-50. 陳坤宏 2005 第一、二、三章,消費文化理論,揚智。 劉維公 2006 風格社會,天下。
第3週 3/05 《人類學的消費研究》 Douglas, Mary & Isherwood, Baron 1979 The World of Goods. New York : Basic Books, pp.56-70; 95-113. Miller, Danniel 1995 Consumption Studies as the Transformation of Anthropology, in Acknowledging Consumption. London: Routledge, pp. 264-295.
第4週 3/12 《商品交換與價值生產》 Kopitoff, Igor, 1984 The Cultural Biography of Things: Commodities as Process. in Appadurai, Arjun ed,s The Social Life of Things: Commodities in Cultural Perspective, Cambridge: Cambridge University Press, pp.64-94. Cassanelli, Lee V. 1994 Qat: Changes in the Production and Consumption of a Quasilegal Commodity in Northeast Africa, in Appadurai, Arjun eds. The Social Life of Things: Commodities in Cultural Perspective. Cambridge: Cambridge University Press, pp.236-257.
第5週 3/19 《資本主義與世界體系》 Sahlins, Marshall 1988/1994 Cosmologies of Capitalism: the Trans-Pacific Sector of the “World System”, in Nicholas B. Dirks et al (eds.) Culture, Power, History. Princeton, NJ: Princeton University Press, pp.412-455. 黃中憲譯、Kenneth Pomerang & Steven Topik著 2007 貿易打造的世界─社會、文化、世界經濟,從1400年到現在,如果出版社。
第6週 3/26 《物質文化與大眾消費》McCracken, Grant 1988 The Making of Modern Consumption, in Culture
第7週 4/02 《消費中展現的社會文化邏輯》Gell, Alfred 1986 Newcomers to the World of Goods: Consumption among the Muria Gods in Appadurai, Arjun ed’s. The Social Life of Things: Commodities in Cultural Perspective, Cambridge: Cambridge University Press.迪克‧海布迪奇 2003 做為形象的物:義大利踏板摩托車;羅剛、王中忱主編,消費文化讀本,中國社會科學出版社。
第8週 4/09 期中報告
第9週 4/16 《服飾商品的流動性與邊界性》Schneider, Jane 2006“Cloth and Clothing”. in Tilley, Chris
第10週 4/23 飲食消費與地方文化 MIntz.Sidney W1993 The Changing Role of Food in the Study of Consumption, in Brewwer, John & Porter, Roy eds.'Consumption and the World of Goods, London & New York: Routledge, pp.261-273. Classen, Constance 1996 Sugar Cane, Coca-Cola and Hypermarkets: Consumption and Surrealism in the Argentine Northwest in Howes, David eds. "Cross-cultural Consumption: Global Markets, Local Realities", London & NY: Routledge, pp39-54. John Knight 1998 Selling Monther's Love?": Mail Order Village Food in Japan. Hournal of Material Culture 3:153-173. Watson, James主編 22007 飲食全球化 (Global Arches East McDonald's in the East Asia), 台北:早安財經文化.
第11週 4/30 《購物與日常生活經驗》Miller, Danniel 1998‘Introduction’
第12週 5/07 《節慶禮品與消費儀式》 Carrier, James G. 1993 The Rituals of Christmas Giving, in Miller, Danniel ed. Unwrapping Christmas. Oxford: Oxford Univ. Press, pp.55-74.. Moeran, Brian & Lise Skov 1993 Cinderella Christmas: Kitsch, Consumerism, and Youth in Japan. In Miller, Danniel ed. Unwrapping Christmas. Oxford: Oxford Univ. Press, pp.105-133..
第14週 5/21 《消費「他者」:異文化想像與挪用》 Weiss, Brad 1996 Coffee Breaks and Coffee Connections: The Lived Experience of a Commodity in Tanzanian and European Worlds, in Howes, David ed’s.Cross-cultural Consumption: Global Markets, Local Realities, London & NY: Routledge, pp.93-105. Howes, David 1996 Cultural Appropriation and Resistance in the American Southwest: Decommodifying ‘Indianness’, in Howes, David ed’s.Cross-cultural Consumption: Global Markets, Local Realities, London & NY: Routledge, pp.138-160.
第15週 5/28 《媒體與網路消費》 Morley, David 1995 Theories of Consumption in Media, in Danniel Miller ed,s Acknowledging Consumption. London: Routledge, pp.296-328. Rudi Colloredo-Mansfeld 2003 Consuming: Andean Televisions, Journal of Material Culture 8: 273-284. Daniel Miller 2000 Doing Business Online, in The Internet: An Ethnographic Approach, Oxford & New York: Berg, pp.145-173.
第16週 6/04 期末報告
第17週 6/11 期末報告
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